PATA Gold Award for Kerala Tourism
Kerala Tourism once again hogs the limelight by bagging two gold awards in the culture and brochure categories respectively, of the prestigious Pacific Asia Travel Association’s (PATA) 2007 awards.
Aranmula, which won the award in the culture category for its various renowned cultural centres, is among the three villages in India selected for implementing the Endogenous Tourism Project – a joint venture of the United Nations Development Programme (UNDP) and the Union Government. The award-winning brochures, a four-set series, showcases the renowned destinations of Kumarakom, Thekkady, Munnar and Wayanad. Designed and conceptualized by Stark Communications Pvt. Ltd., the brochures highlight experiential holidays at these destinations.
Shri. Kodiyeri Balakrishnan, Minister for Tourism, attributed these awards to Kerala Tourism’s sustainable tourism policy and strong marketing strategies.
The special congratulatory message to the Department of Tourism from PATA lauded the achievement that will “help provide the chance for new ideas and products to stand out and be recognized, thus contributing to the development of the tourism industry.”
“These recognitions are a real morale booster for us. This would not only inspire us to perform better but would also set a benchmark for all our future plans and endeavours”, said an upbeat Dr. Venu V., Secretary, Kerala Tourism.
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