Taking a leaf out of the immensely successful movies like Lord of the Rings and Harry Potter in promoting destinations in New Zealand andUK, Kerala tourism industry is all set to produce a multi-lingual feature film promoting the locales of the state.
An Indo-Italian collaboration, `In love with Kerala' is a romantic movie set in the backdrop of tourist resorts and locations in Kerala and Italy. The entire movie financed by the private tourism industry and NRIs will feature around 15 resorts spread across the length of Kerala. The venture is also supported by Kerala Tourism Department.
The major tourist destinations like Kovalam, Poovar, Varkala, Kollam beach, Kumarakom, Alappuzha, Kochi, Munnar, Thekkady, Vagamon, Kozhikode, Wayanad, Bakel etc will appear in the movie. Kerala icons like houseboats, tree houses, various art forms, culture, cuisine etc will be highlighted in the film. This is the first time a movie promoting the tourism destinations is made in India. Countries like New Zealand, Tunisia etc have guided tours of movie locations of films Lord of the Rings and Star Wars.
The film is about an Italian painter coming to Kerala to recreate the magic of the works of famous painter Raja Ravi Varma and falling in love with a Kerala model. Anish J Karrinad, director and co-scriptwriter of the movie told ET that the film would be released in English and Malayalam by March 2010. It would also be dubbed in German, Italian and other languages later.
The movie to be jointly produced by Global Movie Makers comprising NRIs and Italians and Kerala-based Tourism Movie Makers will be shot entirely in Kerala and Italy. The Italian destinations Rome, Venice and Capri Island will also be shown in the film. The expected budget is Rs 5 to 6 crore.
Italian actor Vincenzo Bocciarelli is the hero of the movie which will have popular southern movie actress Mamta Mohandas as heroine. The film will feature other actors and technicians from Mollywood. The film was launched at travel and trade show ITB Berlin early this year in the presence Hans Jorg Hussong, MD of Comtour, Germany and E.M.Najeeb, CMD of Great India Tour Company and patron of the movie.